Background

The human body is designed to be active! Regardless of your age or fitness level, regular physical activity is a major pillar of improved health. According to the World Health Organization, people who exercise about 150 minutes a week have a 30 percent lower risk of death than those who do not exercise. Unfortunately, 1 in 4 adults (1.4 billion adults worldwide) are not active enough. A sedentary lifestyle is king. While our jobs are more static than ever, spending eight to 10 hours a day at our desks, "Netflix and chil" has become more than just a pop culture reference that dominates our leisure time.

Beginning in 2020, the pandemic further slowed an already sedentary society through nationwide lockdowns and social distancing. However, in 2021, two unrelated narratives moved so fast that they created a perfect storm. A storm that NP is ready and capable of taking advantage of.

First, closed gyms are forcing people to find alternatives to their regular fitness routines. With 72% of active U.S. adults doing as much (56%) or more (16%) exercise using online fitness videos compared to pre-pandemic levels, online fitness is a massive shift. This has led to a 77% surge in the global online fitness industry, reaching $15.71B by 2022. Since the pandemic, 75% of active adults use live-streamed workouts and 70% use on-demand video to support their exercise regimen. The online fitness industry is expected to grow over 30% year-over-year and is expected to reach a staggering $59 billion by 2027.

Second, the cryptocurrency industry is making a comeback in 2021, but with changes. "Monkey Picture" broke into the mainstream media, highlighting the NFT market segment. Although most people still don't know it, NFT will generate $24B in transaction volume in 2021. This NFT revolution has laid the groundwork for some new crypto areas: crypto gaming and GameFi. As we have already seen crypto games with a market cap of over $500 million, it is clear that this segment will bring crypto mass adoption in 2022.