How to solve

A hidden embedding layer in NP will solve this problem

Ad Abuse:

Advertising is abused because advertising is driven by a body of personal data about yourself, gleaned from your past, your words and deeds, your social presence, and any aspect of your online life that can be defined, but you He did not receive any compensation. Companies sell, share, and publish this information in order to use it to manipulate your microscopic actions on the Internet. Sounds scary, right? Just as we have the same right to privacy in the real world, we should have the same right to privacy online, especially considering we’re increasingly spending more online than we do in the real world time. However, our rights in the online world are very different from our rights in the real world. In fact, targeted advertising has other ways to misuse our information without our knowledge. For example, the tracking they operate behind the scenes on our devices has a huge impact on phone battery life. Plus, they rob us of a chunk of our data volume every month, every time data is collected, and our devices regularly communicate with the cloud for storage and operation.

NP's smart contract databox will solve this problem

Advertisement is invalid:

Advertising is ineffective because as humans, when we see and experience repetitive things, we build a "muscle memory" around UI components. To give a simple example, when we want to exit the interface, we don't have to think about where we need to click on the screen. The back button on the mobile view is always in the upper left corner of the navigation bar, and we just click it. In the same way, we have become very disinterested in the constant, irrelevant banner ads and pop-up ads flying all over the sky. The end result is that most of the user interface advertising components are gradually being ignored, and even the advertising’s importance to the brand itself. Promotion backfires.

Only about 0.5% of every 1,000 banner ads have a click-through rate. Even though full-screen ads occupy the entire screen, they only have a 5% click-through rate per 1,000 ads. This means that unless you want your product's current user experience to be completely out of the hands of full-screen ads, as a publisher, you're looking for less than 0.1% of successful conversions on clicks/touches with your current ad inventory options.

NP's natural language processing consensus layer will solve this problem

In fact, this issue involves various players in the industry. As users, we are the biggest victims, and there is nothing we can do other than block all ads with ad-blocking software. Although the situation is already so bad, because of the improvement of the blockchain, with the help of this innovative power, we are confident to solve this problem.