Solution
NP is working to create a platform for fair and voluntary advertising consumption, creating the first truly decentralized video advertising platform.
NP is the first platform to implement this technology as its patented distribution model delivers video ads with embedded natural language processing. NP's solution is to build the first invisible embedding layer that can be seamlessly linked to any website in the world, which allows advertisers to embed video ads behind any relevant text they want to associate.
NP is a decentralized platform that leverages the power of the blockchain to bring transparency, security, fairness and privacy to all parties involved in advertising. NP accomplishes this initiative through an open-source protocol for natural language processing-oriented video advertisement distribution, driven by miners on the consensus layer.
NP is not a central application, or a browser, nor is it a core property that requires users to register to use it, nor does it require users to replace existing products. NP is a truly distributed platform. The embedding layer of NP is built as a software development kit, which can run quietly on any web page, securely classify user data through smart contracts, better analyze user background, and lock target customers for delivery.
NP is built on the Ethereum blockchain with its unparalleled track record, trustworthy smart contracts, and followers around the world. Advertisers and publishers now have complete transparency through the blockchain about all bids, asks, holds, spends, balances and completed placements.
The three-layer platform of NP is broken down as follows. The first layer in the system is the data layer, tracking and storing data and the second layer is the consensus layer for advertising. The third layer is the application layer that plays advertisements.
The monolayer of NP dispersion is detailed as follows:
a.Data layer
Data layerb. Consensus layer
Consensus layerc. Application layer
Application layerLast updated