Consensus layer
The consensus layer collects user data and ad performance information from the data layer and runs them as input in placement scripts. This is done in conjunction with decrypting the smart contract for the user data target application.
A network of miners drives the consensus layer by running an open-source protocol that matches the natural language of live video ads with the available video ad inventory. Advertisements can be further customized in real-time through decrypted user data of visitors. In this way, miners can filter out the most relevant video advertisements for specific users to visit. In this way, the consensus layer is able to:
a. Appropriately and effectively distribute advertising
b. Advertisement based on precise natural language processing matching
c. and filter out the advertisement that best matches the interest of the user from the advertisement library.
In this way, based on different users' respective preferences and containerized configuration files, on the exact same publisher page, a video ad A with a natural language processing link can be shown to user X, and another completely different video ad B can be shown to user Y . Every time miners successfully place an advertisement, they will receive NP coins as compensation, and the total amount of payment received is the predetermined total number of advertisements.
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