Go-to-market strategy

To ensure widespread adoption and success of the NP protocol, we realized it was necessary to develop a strong go-to-market strategy. To this end, we have developed NP Alliance and NPsoft. NP Alliance is an alliance of media enterprises, technology providers and academic institutions with a mission to revitalize the media industry through blockchain technology. The alliance will achieve this mission by driving the development and adoption of the NP protocol. The NP protocol will be launched as open source, demonstrating the evolving industry standard for blockchain-based media platforms and achieved through the alliance's expertise and industry influence in distributed ledger technology and traditional digital media. NPsoft is an end-to-end publishing system that combines an advanced content management system (CMS) and blockchain technology. In addition to the NP protocol, NPsoft also represents a tangible manifestation and actual product that enables users to choose to use the NP protocol. NPsoft will offer Basic, Professional and Enterprise tiers under a Software-as-a-Service (SaaS) license.

The Basic and Standard tiers will grant first-time publishers access to current cloud-based content management systems, while the Professional and Enterprise tiers will allow customers to launch their own NP-based tokens within NPsoft's content management system. Newsrooms can also secure content on a peer-to-peer distributed ledger and publish it on the blockchain, demonstrating their commitment to journalistic transparency to readers.

For news newspaper newsrooms who don't know how to implement the token reward system and token economy, NPsoft will greatly shorten the time to market, enabling tens of thousands of newsrooms to access the NP protocol.